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Thursday, 08 January 2015 21:04

5 CRM Features Your Company Needs

5 Features

Looking beyond the dozens of features that various CRM Systems have to offer, there are specific features which your CRM system must adequately provide to ensure your business is able to attract and retain customers successfully.  Here are 5 CRM Features your company needs and should look out for:

Remote Access

Your CRM System should give your employees access to customer information remotely from any location and device. Remote access is critical to obtain real-time information as well as provide your employees a way to update your CRM system with vital information on clients and partners.

Security

If you are a company where there is an overlap between departments in terms of roles and responsibilities, it would be easy for the wrong person to gain access to confidential information from your CRM system. It's important to put in measures which monitor what information is accessed through your CRM system. Additionally, encrypted access and a secure server is important if you're remotely accessing your company's real-time information from your CRM system.

Decision-making Analytics

Your CRM system should aid your company in improving customer service, resolving customer issues, tracking customer behavior, among other areas your company can gain critical insight.

Customization

Your solutions partner should customize your system with all the unique applications and add-ons to fit the growing needs of your company. Bear in mind that your CRM system should last for years and keep pace with modern technology.

Reporting

Your CRM system should be customized to generate reports to help your business make decisions that are based on real-time information and facts. It's important to have a CRM system that will generate reports periodically so that you stay up-to-date on the business activities of your company.

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Nilofhar Zarif - Kadir, Web Marketing Assistant, WebSan Solutions Inc., a 2014 Ontario Business Achievement Award Winner for Service Excellence

Published in Dynamics CRM

Learn more about Microsoft Dynamics CRMView Dynamics CRM PricingCompare CRM Solutions

In today’s digital world, it is vital for you to manage your relationships with your customers systematically by taking advantage of new technology efficiently and profitably. The traditional linear customer relationship management is being replaced by a multidimensional digital journey.

Salespeople’s and marketer’s focus has been shifted from selling products and services through a website to a targeted customer experience. While it is true that you can get hints of a visitor’s intent on your website, nothing can give you a clearer picture of their needs than a Customer Relationship Management (CRM) System, like Microsoft Dynamics CRM 2013..

A CRM system can offer your business a powerful competitive advantage by capturing all the different states of a customer’s lifecycle, from visiting your website and downloading an e-book to signing up focustomer relationship managementr a demo and buying a monthly subscription. In turn, you will be able to take action based on rich insight and not just assumptions about your costumers, i.e. find out how to retain existing customers, get new ones and increase your sales.

Here are some of the main benefits that a CRM system can offer to your customer experience journey: Identifying and anticipating your customers’ needs Forecasting and planning your sales Closing and following up sales Measuring your sales force performance and setting targets Managing customer service

The quality of the customer experience on your website is the starting point of any new customer relationship and then everything can be centered on your CRM system. This is basically your company’s integrated framework to fill in any information gaps about your customers track lead activities, measure customer satisfaction and provide excellent after-sales support at any given time. Also, CRM software can help you identify opportunities, automate your sales and marketing processes and provide an overall unified customer experience.

So, what do you have to do next? First consider whether you need a CRM system to step up your sales process in this new digital world and then choose carefully amongst the different CRM vendors to find the ideal solution for your organization.

WebSan Solutions is the Largest Canadian Hosting Provider for Microsoft Dynamics, offering robust solutions that can help you transform your business processes. For more information on Microsoft Dynamics CRM, click here.

Doriana Kote, Web Marketing Coordinator, WebSan Solutions Inc., a Channel Elite Awards Winner for 2013

Published in Dynamics CRM
Friday, 17 January 2014 09:00

3 Reasons To Choose Microsoft Dynamics CRM

If you are in the market for a Customer Relationship Management (CRM) system or you are just not satisfied with your current CRM solution, then you should consider Microsoft Dynamics CRM for the following reasons:

One of the main advantages of Microsoft Dynamics CRM is its familiar look and feel. If you are using Microsoft Outlook and/or Microsoft Internet Explorer, then you will find Dynamics CRM's interface very user-friendly. Research has proven that employees spend a significant amount of time daily using their Microsoft Outlook account. Compared to other CRM vendors, Microsoft doesn’t have to worry about integrating Dynamics CRM to Outlook because this is an inherent feature of Microsoft’s CRM solution.

Another reason to consider Microsoft Dynamics CRM for your business needs is flexibility. Not only can the system be customized to support your tailored needs but also the total cost of ownership (TOC) provides the best value in the market.

Last but not least, Microsoft Dynamics CRM offers a unified customer experience, connecting your employees around the world and empowering them with an integrated yet localized set of tools for success.

WebSan Solutions offers a robust hosted Microsoft Dynamics CRM solution along with other integrated, end-to-end business solutions.

Doriana Kote, Web Marketing Coordinator, WebSan Solutions Inc., a Channel Elite Awards Winner for 2013

Published in Dynamics CRM

Customer Relationship Management (CRM) has been a growing trend in the last couple of years. Any business owner knows that your sales team is only as good as the tools and the people it employs. Dynamics CRM is the right solution for your unique business needs because your sales team is able to market and sell your goods or services efficiently and effectively.

Sales people need a way to monitor, track and record sales force automation, marketing campaigns and funnel management. Microsoft Dynamics CRM 2013 focuses on 5 aspects of the sales cycle: Sales, customer care, marketing, social and technology.

Here is a list of benefits that Microsoft Dynamics CRM 2013 as to offer:

  • Easily configurable
  • Powerful tablet applications
  • Touch-optimized phone applications
  • Communicate with ease (Microsoft Lync, Skype, Yammer)
  • Real Time Workflow
  • Enhanced business processes

At WebSan Solutions, we offer robust, integrated end-to-end software solutions for managing your business.

Natalie Williams, Marketing Coordinator, WebSan Solutions Inc., a Canadian Certified Microsoft Partner

Published in WebSan Blog

There are several different elements that need to be well thought-out in order to receive a good ERP quote. Enterprise Resource Planning by definition is a system that integrates information across a company using services such as: finance/accounting, manufacturing, sales, customer relationship management (CRM) and more. You want to make sure that you get a quote that’s in your budget, but you don’t want to sacrifice the essentials to stay within your budget either. Make some room in your budget for fluctuation and negotiation to ensure that you get the best quote.

Modules

There are a number of modules that are offered in an ERP system, it’s up to you to choose which ones best fit your company. For example if you are a consulting company maybe you only need CRM, Finance and the Sales module. Save money on modules that you don’t need and get the one’s that you do need. You have the option of getting standard or advanced modules. Advanced modules offer more variety of features but are usually used for larger businesses. There needs to be research done to explore what particular capabilities you need.

Number of Users

The number of user’s plays an important role when determining the price. It is important to have a firm estimate of the amount of user’s that you need. Plan in advance to avoid unanticipated cost and to get a more accurate quote.

Training and Customizations

Training can sometimes be overlooked when budgeting for an ERP solution. Even though training could be included in the ERP quote, keep in mind the degree of training they offer. If you know that your staff is going to need more training than what’s offered, suggest to the vendor that you need more training. If you want a feature that is not available but can be done as a customization then that could increase your budget as well.

Natalie Williams, Marketing Coordinator, WebSan Solutions Inc., a Canadian Certified Microsoft Partner

Published in WebSan Blog

The release is almost here! Business is growing and so is technology so look no further! Microsoft Dynamics GP is committed to helping you do this by delivering a widespread vision and solution for your business. In part 1 of this blog I will be talking about 3 features that you can look forward to in the upcoming release.

Take command of your business

 

Have access to Dynamics GP virtually everywhere. There will be a new web client so you can use and contribute to Dynamics GP anywhere, anytime. The business analyzer dashboard helps you gain access to key performance indicators, reports and important information.

What’s new about business intelligence is it now offers both full service and self-service users have more of an “out-of-the-box” Microsoft SQL Server Reporting Services and Microsoft Excel Reports.

 

Drive efficiency up while you drive costs down.

 

The new Dynamics GP will decrease operating expenses and improve cash flow more than ever. The sub-ledger reconciliation identifies discrepancies between your general ledger and sub-ledgers, eliminating time-intensive, manual inventory and bank reconciliation processes. Microsoft has improved on their purchasing module because it’s now able to enter quantity overages and automatically close purchase orders left open due to quantity shortages.

Position your business on a platform for growth.

 

This new version will have the security and flexibility to adapt and grow while saving you on IT costs.

You can now integrate your enterprise resource planning (ERP), customer relationship management (CRM), and productivity solutions on one platform to connect your business.

By: Natalie Williams, Marketing Coordinator, WebSan Solutions Inc., a Canadian Certified Microsoft Partner

Published in WebSan Blog
Thursday, 30 September 2010 11:43

To CRM or not to CRM, that is the question!

There is much heated debate about CRM systems in the marketplace. Many companies have invested thousands, if not hundreds of thousands of dollars into a new CRM system that the sales reps won't touch with a 10-foot pole.

The funny irony is that all companies have customers and all companies have some way of keeping information in a spreadsheet or accounting system of who their customers are and some characteristics of that customer. So why is it so difficult for companies to make the quantum leap forward to formalize their CRM processes?

What companies need to keep in mind when looking to formalize their CRM practices with an investment in technology is that the technology should facilitate their sales process and improve key sales metrics like:

  • suspect to lead close ratios
  • sales revenue per rep
  • more effective use of marketing $

We specialize in both Salesforce.com and MS Dynamics CRM. Both are very capable systems, but what makes the difference is how the system is implemented and how it is inculcated into the organization to maximize adoption of the new system.

Contact us if you're thinking about an investment in CRM and we can help!

Published in Uncategorized