How to Compose Emails That Sell
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While creating emails, people usually make two significant mistakes: in their emails, they sell too much without any useful content, or they put too much content without enough selling. So, how can you find "the golden mean" and make your emails more effective? Here's a handy guide:
1. Be Yourself
Let’s be honest – people are tired of emails that contain similar messages and don’t have anything personal. The vast majority of them is based on the traditional techniques, which make them look just like one another. To combat this, try to contribute a little bit of your personality into an email – tell a joke, share your opinion, be honest about the product that you sell. Soon enough, your personality can come through the emails and become a unique identifier that’ll make your company stand out.
2. Use Trends
All people follow trends, even if someone tells you that he/she doesn't. Trends grab our attention like anything else and pushes us to buy things (remember all hype about black ice cream in Toronto). So, try to think about what's popular right now – movies, TV shows, videos, jokes, and reference those things in your emails. It will make your emails not only more fun and interesting but also will help them to stand out among all "typical" emails in your customers' mailboxes.Pay Attention to the Subject Line
3. Pay Attention to the Subject Line
A subject line is the first thing that a recipient sees so it becomes the most important part of an email. And once it's not interesting, the email won't be read. The subject line should be short, intriguing and catchy. Don't forget about A/B testing – send the same email with different subject lines to various groups of prospects, then analyze the results and see what works.
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Alina Hura, Digital Content Creator, WebSan Solutions Inc., a 2017 Canadian Business Award Winner