TRANSFORM THE WAY YOUR TEAM SELLS SERIES: IDENTIFY THE RIGHT SOCIAL MEDIA LEADS USING A CRM SYSTEM
If it was only as easy as 1,2,3.
At the end of the day, everybody needs customers. Whether it’s a B2B company or a B2C company you need to have some demand for your product or services that you provide. You need to get your name out to the masses somehow, you need to have a website, blog, and your company needs to be on every social media platform out there so people can find you.
Though it can be challenging to identify the right lead, B.A.N.T. is one of the more reliable lead ranking strategies. While your salesperson is on the phone with the new lead, they should go through the B.A.N.T. process to determine the quality of the lead. Here’s a breakdown of B.A.N.T:
B stands for budget, everybody wants something, but do they have the financial capacity afford what they want in a CRM system? If not, is there another solution that your company can offer them?
A is for authority, how high are they in the decision-making chain? Are they just a salesperson or the owner of the company?
N is for need, is your product going to solve a problem? Is there a need for a new solution?
Finally, T stands for time, Is there a set day a decision needs to be made by?
With Microsoft Dynamics 365 for Sales, you can have all of your social media leads funnelled into one system and organize them by source and assign them to the correct agents. When your agent receives a lead, an automated email is sent out to inform a salesperson when to follow up with a lead in real-time.
The question of the matter is, how do you know that this new lead will be the right lead for your business? Or should your salesperson focus on the next lead?
http://www.websan.com/demo/dynamics-crm and see what this system can do. Stay in tuned until next week when we post the third part of our “Transform the Way Your Team Sells Series.”
Crystal Williams, Web Marketing Assistant, WebSan Solutions Inc.,a 2017 Microsoft Modern Marketing Innovation Award Winner